Diane Hourany Real Estate Consultant

What makes me different from a “traditional agent” –most agents do business as if they will never see or hear from you again. Just like a cab driver, they ask “Where ya headed?” Sometimes they’ll get you to your destination safely. And sometimes… well, let’s just say they like to get you there as fast as possible so they can get on to their next fare. My way of doing business is to think of our relationship as a long-term association, not just a "deal" like the many "cab drivers" out there.

I will guide you before and during the process and be there for you long after the transaction is over. I aim to be your real estate consultant…for life! A high percentage of my business comes to me by referral from friends, past clients, friends of past clients. Because they have dealt with me in the past, and have seen first-hand the high level of service and commitment I provide to my clients, there is a very high level of trust. That means: trust in my integrity, in my level of skill and market knowledge to do the best job possible, and in my commitment to put the needs and requirements of my clients first.

Let the words used by some of my clients tell you:

 “… professional, remarkable in negotiating, knowledgeable about the market, continues to deliver service well after the close, goes the extra mile, takes the extra time, patient, easygoing, wonderful to work with, dedicated, approachable, number one goal is customer satisfaction, listens closely to concerns and desires, followed through on every detail, comforting throughout the process, highest quality personal service, has top-notch resources, Diane deals with everyone involved in the sale and subsequent purchase of a home with honesty and respect, we recommend Diane without a shred of reservation”

My Commitment To You
- I will intelligently and persistently ask you profound, insightful questions so I can advise and consult with you on how to make your dreams come true. I will courageously and powerfully negotiate for you, treating your money as if it were mine. I will oversee the details in the transaction which includes hundreds of issues that must be dealt with in a timely and effective way.

About Me
• I am a trustworthy and tough-minded full time Real Estate Consultant • Since 2002, I have unfailingly and thoroughly focused on serving homeowners in the beautiful city of San Francisco • I am an excellent negotiator with outstanding communication skills • I abide by a strict Code of Ethics to provide you with the highest level of service. • I am customer-focused and strive to exceed your expectations

Please call me for an initial consultation so I can start you on your path to making your dreams come true.
Visit my Blog:  www.SanFranciscoLovelyHomes.com


  • e-PRO - e-PRO Internet Professional


  • San Francisco Association of REALTORS®
  • California Association of REALTORS®
  • National Association of REALTORS®


Upper Market Office

2282 Market Street
San Francisco, CA 94114

Get Phone NumberPhone/Fax: 415.294.4008
Cell: 415.294.4008
Fax: 415.294.4008

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Lic. # 01355821

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  • Cole Valley/Parnassu Single-Family Homes
    10 Hillway, San Francisco, CA 94117
    04 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Noe Valley Condominium
    325 Day, San Francisco, CA 94131
    02 Bedroom | 1.5 Bath
    Status: Sold
  • Hayes Valley Condominium
    440 Steiner, San Francisco, CA 94117
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Eureka Valley/Dolore Condominium
    350 Sanchez, San Francisco, CA 94114
    03 Bedroom | 01 Bath
    Status: Sold
  • Noe Valley 2 Units
    3729 26th, San Francisco, CA 94110
    Status: Sold
  • North Panhandle Condominium
    1702 Fell #3, San Francisco, CA 94117
    02 Bedroom | 01 Bath | 01 Parking
    Status: Sold
  • South of Market Condominium
    138 Langton, San Francisco, CA 94103
    02 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Silver Terrace Single-Family Homes
    126 Bridgeview, San Francisco, CA 94124
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Inner Mission Condominium
    2130 Harrison #22, San Francisco, CA 94110
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Mission Dolores Condominium
    1851 15th #1, San Francisco, CA 94103
    01 Bath | 01 Parking
    Status: Sold
  • South of Market Tenancy In Common
    1333 Stevenson, San Francisco, CA 94103
    01 Bedroom | 01 Bath
    Status: Sold
  • South of Market Tenancy In Common
    1331 Stevenson, San Francisco, CA 94103
    01 Bedroom | 01 Bath
    Status: Sold
  • Sunnyside Single-Family Homes
    662 Mangels, San Francisco, CA 94127
    02 Bedroom | 02 Bath | 02 Parking
    Status: Sold
  • Bayview Condominium
    5800 3rd #1319, San Francisco, CA 94124
    03 Bedroom | 03 Bath | 01 Parking
    Status: Sold
  • Lower Pacific Height Condominium
    1880 Bush, San Francisco, CA 94109
    02 Bedroom | 02 Bath
    Status: Sold
  • South of Market Loft Condominium
    21 Isis #201, San Francisco, CA 94103
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Eureka Valley/Dolore Single-Family Homes
    306 Caselli, San Francisco, CA 94114
    02 Bedroom | 02 Bath | 03 Parking
    Status: Sold
  • South of Market Condominium
    741 Natoma #3, San Francisco, CA 94103
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Millbrae Single-Family Homes
    451 Anita, Millbrae, CA 94030
    04 Bedroom | 2.5 Bath | 02 Parking
    Status: Sold
  • Sunnyside Single-Family Homes
    434 Hearst, San Francisco, CA 94112
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Inner Mission Loft Condominium
    1800 Bryant #106, San Francisco, CA 94110
    01 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Pacific Heights Condominium
    2040 Franklin #507, San Francisco, CA 94109
    02 Bedroom | 02 Bath | 01 Parking
    Status: Sold

Have We Reached the Bottom Yet?

Posted On: Friday, August 17, 2012 - 1:43pm
Topics: Market Statistics

How do you know if the real estate market is on a consistent upward trajectory?There would be no need for economists (or palm readers for that matter) if the markets followed a perfectly smooth descent with an equally smooth return to prosperity.  The truth is that the only way to be sure that we’ve reached the turning point is to look backwards.

Zephyr Real Estate’s Noe Valley Office Goes Green

Posted On: Monday, August 13, 2012 - 8:30am
Tags: energy green profitable real estate sustainable | Topics: Press Release

San Francisco, CA – August 13, 2012 – The Noe Valley office of Zephyr Real Estate recently achieved San Francisco Green Business recognition. Noe Valley is the first of Zephyr’s six offices to accomplish this goal; the other branches are in the process of earning the distinction.

Zephyr Real Estate Launches Android App

Posted On: Monday, August 6, 2012 - 8:30am
Tags: agents Android app leader real estate tech | Topics: Press Release

San Francisco, CA – August 6, 2012 – Zephyr Real Estate just announced the debut of the Zephyr Real Estate search app for Android. Following on the heels of the iPhone app launch, Zephyr continues as the leader in technological acuity, customer service and agent support. The new app is now available at Amazon and Google.

Steve De La Peña Joins Zephyr Real Estate as Vice President of Strategic Services

Posted On: Monday, July 30, 2012 - 8:30am
Tags: agents coaching de la pena new hire strategic services professionalism training vice president | Topics: Press Release

San Francisco, CA – July 30, 2012 – Steve De La Peña has been named Zephyr Real Estates’ new Vice President of Strategic Services. De La Peña brings extensive career coaching and training expertise to the firm, and his focus will be business development and growth, both for agents in expanding their own business as well as for the company as a whole.

The Value of a Job Card

Posted On: Saturday, July 21, 2012 - 10:55am
Tags: DBI department of building inspection inspectors job card remodeling

If you're remodeling your home, or doing any construction that requires a permit from the San Francisco Building Department (just about everything except paint and wallpaper requires a permit), then you will be issued what is called a 'Job Card' (I capitalize it to emphasize its importance).

The New Buyer Profile and What It Means for Sellers

Posted On: Wednesday, July 11, 2012 - 2:33pm
Tags: Buyers and Sellers Marketing Trends | Topics: Buyers and Sellers

Some things will never change.  Buyers have always looked to real estate to embrace the American Dream; they still want to have independence from a landlord and to control their own destiny and living environment.  “Home” will always be a symbol of stability and comfort and ownership will continue to be seen as a mark of success. What makes the new buyer different is their access to information.

The “Facebook” Effect – Is It Real?

Posted On: Wednesday, June 13, 2012 - 5:10pm
Topics: Market Statistics

The recent upturn in Bay Area real estate activity has frequently been linked to something that’s been coined as the Facebook Effect. In anticipation of the public offering of Facebook stock (and continuing after its recent bumpy roll out) many have been talking about the tech millionaires and how they will be buying up all available real estate at exorbitantly high prices. Not so fast!

Who Sees the Appraisal Report?

Posted On: Sunday, June 10, 2012 - 4:04pm
Tags: appraisal contract home value | Topics: Buyers and Sellers

One of my buyers asked a question recently: "If we get the condo appraised and the value of the condo is higher than what we agree to, can the seller pull out and ask for a higher price? Or does it only work in our favor?"

Zephyr Real Estate Launches Online Agent Resource Center

Posted On: Monday, June 4, 2012 - 8:30am
Tags: agents client management professional development real estate resource center technology training | Topics: Press Release

San Francisco, CA – June 4, 2012 – Zephyr Real Estate continues its advance as the leader in cutting-edge marketing and technology with the launch of its new online agent resource center. This internal information repository is home to updates in sales, marketing, technology, real estate and tenant law, company news, and market trends. Agents are afforded a quick, effective and proficient means of managing clients, media, properties and information.

Champagne Reception at Zephyr Real Estate’s Newest “Painted Lady” Listing

Posted On: Friday, May 11, 2012 - 12:10pm
Topics: Press Release

San Francisco, CA – May 7, 2012 – One of San Francisco’s historic Painted Ladies has just been listed on the market. The First Lady is now available for the first time in nearly 20 years. The iconic home at 710 Steiner Street last sold in 1993 for $575,000. To mark the occasion, Bonnie Spindler, Zephyr’s Victorian Specialist, is hosting a champagne reception on Monday, May 14, from 5:30 to 7 p.m.


"Diane Hourany was the consummate professional from start to finish. Many sellers make the mistake of viewing the real estate professional primarily as a salesperson. Of course that's one aspect of the entire project. Diane started by assessing my expectations and came equipped to describe the quirks of the San Francisco real estate micro economy. Together we arrived at a goal and when it came time for the offers we did extraordinarily well. What made this experience a pleasure was Diane's "spot-on" handling of all details. This marketing campaign took place while I was mostly out of the Bay Area and at times even out of the US. She expertly applied every Internet trick to keep in contact. And when the offers came in, we exchanged Acrobat files. It was smooth as silk. The bonus is that she's pleasant and flexible. I would gladly work with Diane again!"
--Marc S


"Absolutely nothing could have been done to make this better. Diane was exceptional, informative, fun, and above all a true buyers' representative. She guided us through the process with her expertise and always kept us well informed of the progress and next steps required. She is someone that we will highly recommend to anyone!"
--Colin & Julian


"Diane was a joy to work with! She was very personable and really took the time to figure out what was important to us as first time home buyers. At the same time, she was extremely professional and tough on the external parties when she needed to be. Because she is so well connected, we were able to be the first people to view the unit in a building we had admired for some time. She also adds a personal touch to the extensive process that put us at ease even as we moved into our new home. Thanks, Diane!"
--Michelle C


"Diane made everything so easy! When we had to sell our condo because of a cross-country move, Diane took a huge load off our shoulders by finding stagers, coordinating them with painters, and bringing our condo on the market in such a beautiful condition (and at just the right price) that we had an abundance of offers, and sold over the initial asking price. We watched and marveled from 3,000 miles away as our condo was transformed, and Diane kept us abreast at key junctures through e-mail and phone calls. I kept forgetting that we were selling because it required so little work on our part. Diane is a consummate professional and a delightful person, and we're grateful for her skill and reliability. If you are looking for a Realtor who is easy to work with, values her personal relationship with her clients, and proceeds in all decisions with prudence and integrity, Diane is the right agent for you."
--Jane W


"Diane was exceptional in our process-so knowledgeable, professional, detail-oriented, a great negotiator and super nice to boot! Definitely exceeded my expectations!"
--Pamela & Kris H


"Diane is an exceptional realtor who is highly effective and service-oriented. Through her expert guidance, we were able to purchase our dream house in the midst of a competitive bidding situation, and sell our previous home for more than 20% over the asking price."
--Chris and Nancy D


"Diane is very thorough and professional and utilizes her profound experience to put your priorities first at all times. I would have no hesitation in recommending Diane to my friends or relatives."
--Ryan L, MD


"If you're looking for an agent in San Francisco and would like to work with someone who's not only professional and knowledgeable about the market, but also trustworthy, approachable and dedicated, Diane should definitely be on the top of your list!"
--Vivian T


"Diane’s first priority was not just to make a sale, but to make me happy as a customer, and to build a long term relationship. She did not only give me an advice, but actually worked hard to follow through on every detail. I am currently planning a new home purchase. Guess who I am hiring."
--Yasser D


"I highly recommend Diane for her professional skills and her personal touch – it’s a combination that’s hard to beat!"
--Günter W


"Diane came to me upon the recommendation of two friends who worked with her and liked her style and results. Diane sold my condo in the same manner and went the “extra mile” for me. I lived 3000 miles away from the condo and it was tenant occupied – Diane worked through all of these obstacles and many more with knowledge, humor and results. Her knowledge of the “business” and communication skills helped to sell my condo quickly and at my asking price. I’d definitely work with her again."
--Ron T


"In a world full of people willing to do almost anything for a buck, Diane deals with everyone involved in the sale and subsequent purchase of a home with honesty and respect. We recommend Diane without a shred of reservation."
--William S


"More than any realtor we had worked with previously, Diane provided us with the highest quality personal service in both the purchase and sale of our property. Our interaction with Diane didn't stop at the transactions' closings. Because we trust Diane to deliver this same service to others, we have recommended her to many friends."
--Liz H


"My entire experience was so stress-free, all because of Diane. Everything was handled so promptly, efficiently, professionally and accurately that I felt I had very little to do besides sign the papers. She kept me fully informed and was attentive and accessible, which added to my feelings of trust in her work. I have nothing but praise for Diane and cannot express my gratitude for all she's done for me and the way in which she's done it. Thanks to her, my purchase felt easy and seamless and I therefore had the opportunity to ensure that I was making the right decision."
--Laura E