Diane Hourany Real Estate Consultant

What makes me different from a “traditional agent” –most agents do business as if they will never see or hear from you again. Just like a cab driver, they ask “Where ya headed?” Sometimes they’ll get you to your destination safely. And sometimes… well, let’s just say they like to get you there as fast as possible so they can get on to their next fare. My way of doing business is to think of our relationship as a long-term association, not just a "deal" like the many "cab drivers" out there.

I will guide you before and during the process and be there for you long after the transaction is over. I aim to be your real estate consultant…for life! A high percentage of my business comes to me by referral from friends, past clients, friends of past clients. Because they have dealt with me in the past, and have seen first-hand the high level of service and commitment I provide to my clients, there is a very high level of trust. That means: trust in my integrity, in my level of skill and market knowledge to do the best job possible, and in my commitment to put the needs and requirements of my clients first.

Let the words used by some of my clients tell you:

 “… professional, remarkable in negotiating, knowledgeable about the market, continues to deliver service well after the close, goes the extra mile, takes the extra time, patient, easygoing, wonderful to work with, dedicated, approachable, number one goal is customer satisfaction, listens closely to concerns and desires, followed through on every detail, comforting throughout the process, highest quality personal service, has top-notch resources, Diane deals with everyone involved in the sale and subsequent purchase of a home with honesty and respect, we recommend Diane without a shred of reservation”

My Commitment To You
- I will intelligently and persistently ask you profound, insightful questions so I can advise and consult with you on how to make your dreams come true. I will courageously and powerfully negotiate for you, treating your money as if it were mine. I will oversee the details in the transaction which includes hundreds of issues that must be dealt with in a timely and effective way.

About Me
• I am a trustworthy and tough-minded full time Real Estate Consultant • Since 2002, I have unfailingly and thoroughly focused on serving homeowners in the beautiful city of San Francisco • I am an excellent negotiator with outstanding communication skills • I abide by a strict Code of Ethics to provide you with the highest level of service. • I am customer-focused and strive to exceed your expectations

Please call me for an initial consultation so I can start you on your path to making your dreams come true.
Visit my Blog:  www.SanFranciscoLovelyHomes.com


  • e-PRO - e-PRO Internet Professional


  • San Francisco Association of REALTORS®
  • California Association of REALTORS®
  • National Association of REALTORS®


Upper Market Office

4200 17th Street
San Francisco, CA 94114

Get Phone NumberPhone/Fax: 415.294.4008
Cell: 415.294.4008
Fax: 415.294.4008

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Lic. # 01355821

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  • South of Market Condominium
    138 Langton, San Francisco, CA 94103
    02 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Silver Terrace Single-Family Homes
    126 Bridgeview, San Francisco, CA 94124
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Inner Mission Condominium
    2130 Harrison #22, San Francisco, CA 94110
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Mission Dolores Condominium
    1851 15th #1, San Francisco, CA 94103
    01 Bath | 01 Parking
    Status: Sold
  • South of Market Tenancy In Common
    1333 Stevenson, San Francisco, CA 94103
    01 Bedroom | 01 Bath
    Status: Sold
  • South of Market Tenancy In Common
    1331 Stevenson, San Francisco, CA 94103
    01 Bedroom | 01 Bath
    Status: Sold
  • Sunnyside Single-Family Homes
    662 Mangels, San Francisco, CA 94127
    02 Bedroom | 02 Bath | 02 Parking
    Status: Sold
  • Bayview Condominium
    5800 3rd #1319, San Francisco, CA 94124
    03 Bedroom | 03 Bath | 01 Parking
    Status: Sold
  • Lower Pacific Height Condominium
    1880 Bush, San Francisco, CA 94109
    02 Bedroom | 02 Bath
    Status: Sold
  • South of Market Loft Condominium
    21 Isis #201, San Francisco, CA 94103
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Eureka Valley/Dolore Single-Family Homes
    306 Caselli, San Francisco, CA 94114
    02 Bedroom | 02 Bath | 03 Parking
    Status: Sold
  • South of Market Condominium
    741 Natoma #3, San Francisco, CA 94103
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • Millbrae Single-Family Homes
    451 Anita, Millbrae, CA 94030
    04 Bedroom | 2.5 Bath | 02 Parking
    Status: Sold
  • Sunnyside Single-Family Homes
    434 Hearst, San Francisco, CA 94112
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Inner Mission Loft Condominium
    1800 Bryant #106, San Francisco, CA 94110
    01 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Pacific Heights Condominium
    2040 Franklin #507, San Francisco, CA 94109
    02 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • Mission Terrace Single-Family Homes
    185 Otsego, San Francisco, CA 94112
    03 Bedroom | 02 Bath | 02 Parking
    Status: Sold
  • Bernal Heights Condominium
    83 29th, San Francisco, CA 94110
    02 Bedroom | 01 Bath | 01 Parking
    Status: Sold
  • Nob Hill Condominium
    1635 California #41, San Francisco, CA 94109
    02 Bedroom | 02 Bath | 01 Parking
    Status: Sold

SF Park: Find a Garage Space by Text

Posted On: Friday, September 23, 2011 - 2:55pm
Tags: garage parking SF Park | Topics: Community Information

Another update on SF Park (see earlier posts number one and number two). You can now find a spot in the public garage by texting the garage code. What you get back is the garage's address and the number of spaces available. Sounds like a nice plan but a bit complicated, if not dangerous. Please pull over when you try this!

Zephyr Hosts Game Booth at Castro Street Fair

Posted On: Wednesday, September 21, 2011 - 3:15pm
Tags: AIDS Britton Jackson Castro Street Fair Christopher Sharpe David Ames Harvey Milk Mathew Fuller Michael Hopkins Patrick Lowell prizes Suzanne Frank | Topics: Press Release

San Francisco, CA – September 20, 2011 – The 37th annual Castro Street Fair is on Sunday, October 2, from 11 a.m. until 6 p.m. Realtors from Zephyr Real Estate are hosting a Pricing Game booth at this year’s celebration and offering free raffle tickets for some exciting prizes including a two-night getaway at Lake Tahoe, an iPad, and a one-hour design/organization consultation. Drawings will be held at various times throughout the day. Information will also be available about the current market climate. Stop by the Zephyr booth to learn more.

My Reticular Activator is Up!

Posted On: Saturday, September 17, 2011 - 5:42pm
Tags: house painting Noe Valley Victorian | Topics: New house

We're in the process of painting our 1907 Victorian so my reticular activator is up (the part of the brain that sends alerts) and it's noticing paint jobs throughout the city while I'm on tour.

Zephyr Agent Stefano DeZerega Serves at Pie Ranch

Posted On: Friday, September 16, 2011 - 1:00pm
Tags: farming apprentice Pie Ranch Stefano DeZerega sustainable farming volunteer Zephyr | Topics: Community Service Press Release

San Francisco, CA – September 16, 2011 – Stefano DeZerega, a Top Producer and a Premier Property Specialist with Zephyr Real Estate, is a volunteer and is on the board of directors at Pie Ranch—a sustainable farming operation in Pescadero that is also one of the Bay Area’s more unique community organizations. 

Dilemma: What Color to Paint a Victorian

Posted On: Thursday, September 15, 2011 - 5:46am
Tags: Dwell Painting house painting Italiante Victorian

We're having our Italianate Victorian painted and the dilemma I'm having is what colors to paint it. Many Victorians are so ornate that they require at minimum 5 colors, sometimes up to 10. Italianate Victorians are simpler, with not as much ornamentation.

Marmoleum - a Natural Floor Covering - Perfect for Asthmatics!

Posted On: Tuesday, September 13, 2011 - 6:38am
Tags: floor covering marmoleum natural floor covering remodeling

One of the projects we're working on at home is a remodel of my husband's office. We got rid of the nasty carpet and had a decision to make about what floor covering to use in its place. It just so happened that while I was out on Zephyr tour Wednesday, I came across a listing that had a product that looked suspiciously like linoleum, only better. It was colorful, stylish, and looked great.

Dolores Park is Getting a Makeover

Posted On: Sunday, September 11, 2011 - 5:48am
Tags: Dolores Park Mission Dolores Park renovation | Topics: Community Information

One of San Francisco's most beloved parks is undergoing plans for an extensive renovation. The work has already begun to rebuild the playground but the plans for the rest of the park are still being finalized.

Buyers: How Does a 5% Down Payment Requirement Sound to You?

Posted On: Friday, September 9, 2011 - 1:28pm
Tags: buyers first time home buyer loans PMI | Topics: Buyers and Sellers

I just learned about a great loan that only requires only a 5% down  payment, no PMI (private mortgage insurance, which saves about $300-$400/month), and you do not need to be a first time home buyer or earn below a certain income, like some of the programs out there.

You See So Much More When You Walk the City: A Bit of Southbeach History

Posted On: Monday, September 5, 2011 - 12:18pm
Tags: Embarcadero King St landfill san francisco history shoreline southbeach | Topics: Buyers and Sellers

love finding surprises around the city that helps to explain its history. Along with a friend for a walk around the ball park and the Embarcadero, I came upon this plaque embedded in the sidewalk on King St. I knew that the area was landfill but I didn't know how far back it was created. I remember reading accounts of the landfill around the Marina created from the debris from the 1906 earthquake. This might have been a part of that plan, although it began the year before.

Two FREE Upcoming San Francisco Concerts

Posted On: Thursday, September 1, 2011 - 5:40am
Tags: free concerts Golden Gate Park San Francisco Opera San Francisco Symphony Sharon Meadow | Topics: Community Information

If you're in the mood for a little culture, you won't want to miss two concerts coming up in San Francisco, and both of them are FREE!


"Diane Hourany was the consummate professional from start to finish. Many sellers make the mistake of viewing the real estate professional primarily as a salesperson. Of course that's one aspect of the entire project. Diane started by assessing my expectations and came equipped to describe the quirks of the San Francisco real estate micro economy. Together we arrived at a goal and when it came time for the offers we did extraordinarily well. What made this experience a pleasure was Diane's "spot-on" handling of all details. This marketing campaign took place while I was mostly out of the Bay Area and at times even out of the US. She expertly applied every Internet trick to keep in contact. And when the offers came in, we exchanged Acrobat files. It was smooth as silk. The bonus is that she's pleasant and flexible. I would gladly work with Diane again!"
--Marc S


"Absolutely nothing could have been done to make this better. Diane was exceptional, informative, fun, and above all a true buyers' representative. She guided us through the process with her expertise and always kept us well informed of the progress and next steps required. She is someone that we will highly recommend to anyone!"
--Colin & Julian


"Diane was a joy to work with! She was very personable and really took the time to figure out what was important to us as first time home buyers. At the same time, she was extremely professional and tough on the external parties when she needed to be. Because she is so well connected, we were able to be the first people to view the unit in a building we had admired for some time. She also adds a personal touch to the extensive process that put us at ease even as we moved into our new home. Thanks, Diane!"
--Michelle C


"Diane made everything so easy! When we had to sell our condo because of a cross-country move, Diane took a huge load off our shoulders by finding stagers, coordinating them with painters, and bringing our condo on the market in such a beautiful condition (and at just the right price) that we had an abundance of offers, and sold over the initial asking price. We watched and marveled from 3,000 miles away as our condo was transformed, and Diane kept us abreast at key junctures through e-mail and phone calls. I kept forgetting that we were selling because it required so little work on our part. Diane is a consummate professional and a delightful person, and we're grateful for her skill and reliability. If you are looking for a Realtor who is easy to work with, values her personal relationship with her clients, and proceeds in all decisions with prudence and integrity, Diane is the right agent for you."
--Jane W


"Diane was exceptional in our process-so knowledgeable, professional, detail-oriented, a great negotiator and super nice to boot! Definitely exceeded my expectations!"
--Pamela & Kris H


"Diane is an exceptional realtor who is highly effective and service-oriented. Through her expert guidance, we were able to purchase our dream house in the midst of a competitive bidding situation, and sell our previous home for more than 20% over the asking price."
--Chris and Nancy D


"Diane is very thorough and professional and utilizes her profound experience to put your priorities first at all times. I would have no hesitation in recommending Diane to my friends or relatives."
--Ryan L, MD


"If you're looking for an agent in San Francisco and would like to work with someone who's not only professional and knowledgeable about the market, but also trustworthy, approachable and dedicated, Diane should definitely be on the top of your list!"
--Vivian T


"Diane’s first priority was not just to make a sale, but to make me happy as a customer, and to build a long term relationship. She did not only give me an advice, but actually worked hard to follow through on every detail. I am currently planning a new home purchase. Guess who I am hiring."
--Yasser D


"I highly recommend Diane for her professional skills and her personal touch – it’s a combination that’s hard to beat!"
--Günter W


"Diane came to me upon the recommendation of two friends who worked with her and liked her style and results. Diane sold my condo in the same manner and went the “extra mile” for me. I lived 3000 miles away from the condo and it was tenant occupied – Diane worked through all of these obstacles and many more with knowledge, humor and results. Her knowledge of the “business” and communication skills helped to sell my condo quickly and at my asking price. I’d definitely work with her again."
--Ron T


"In a world full of people willing to do almost anything for a buck, Diane deals with everyone involved in the sale and subsequent purchase of a home with honesty and respect. We recommend Diane without a shred of reservation."
--William S


"More than any realtor we had worked with previously, Diane provided us with the highest quality personal service in both the purchase and sale of our property. Our interaction with Diane didn't stop at the transactions' closings. Because we trust Diane to deliver this same service to others, we have recommended her to many friends."
--Liz H


"My entire experience was so stress-free, all because of Diane. Everything was handled so promptly, efficiently, professionally and accurately that I felt I had very little to do besides sign the papers. She kept me fully informed and was attentive and accessible, which added to my feelings of trust in her work. I have nothing but praise for Diane and cannot express my gratitude for all she's done for me and the way in which she's done it. Thanks to her, my purchase felt easy and seamless and I therefore had the opportunity to ensure that I was making the right decision."
--Laura E