Diane Hourany Real Estate Consultant

What makes me different from a “traditional agent” –most agents do business as if they will never see or hear from you again. Just like a cab driver, they ask “Where ya headed?” Sometimes they’ll get you to your destination safely. And sometimes… well, let’s just say they like to get you there as fast as possible so they can get on to their next fare. My way of doing business is to think of our relationship as a long-term association, not just a "deal" like the many "cab drivers" out there.

I will guide you before and during the process and be there for you long after the transaction is over. I aim to be your real estate consultant…for life! A high percentage of my business comes to me by referral from friends, past clients, friends of past clients. Because they have dealt with me in the past, and have seen first-hand the high level of service and commitment I provide to my clients, there is a very high level of trust. That means: trust in my integrity, in my level of skill and market knowledge to do the best job possible, and in my commitment to put the needs and requirements of my clients first.

Let the words used by some of my clients tell you:

 “… professional, remarkable in negotiating, knowledgeable about the market, continues to deliver service well after the close, goes the extra mile, takes the extra time, patient, easygoing, wonderful to work with, dedicated, approachable, number one goal is customer satisfaction, listens closely to concerns and desires, followed through on every detail, comforting throughout the process, highest quality personal service, has top-notch resources, Diane deals with everyone involved in the sale and subsequent purchase of a home with honesty and respect, we recommend Diane without a shred of reservation”

My Commitment To You
- I will intelligently and persistently ask you profound, insightful questions so I can advise and consult with you on how to make your dreams come true. I will courageously and powerfully negotiate for you, treating your money as if it were mine. I will oversee the details in the transaction which includes hundreds of issues that must be dealt with in a timely and effective way.

About Me
• I am a trustworthy and tough-minded full time Real Estate Consultant • Since 2002, I have unfailingly and thoroughly focused on serving homeowners in the beautiful city of San Francisco • I am an excellent negotiator with outstanding communication skills • I abide by a strict Code of Ethics to provide you with the highest level of service. • I am customer-focused and strive to exceed your expectations

Please call me for an initial consultation so I can start you on your path to making your dreams come true.
Visit my Blog:  www.SanFranciscoLovelyHomes.com


  • e-PRO - e-PRO Internet Professional


  • San Francisco Association of REALTORS®
  • California Association of REALTORS®
  • National Association of REALTORS®


Upper Market Office

2282 Market Street
San Francisco, CA 94114

Get Phone NumberPhone/Fax: 415.294.4008
Cell: 415.294.4008
Fax: 415.294.4008

Visit My Web Site

Download vCard

Lic. # 01355821

Search More Properties
Showing 0 Available Properties
Sort by:
» Search More Properties
Showing 22 Sold Properties
Sort by:
  • 163 Wood #1
    Lone Mountain | Condominium
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • 10 Hillway
    Cole Valley/Parnassu | Single-Family Homes
    04 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • 325 Day
    Noe Valley | Condominium
    02 Bedroom | 1.5 Bath
    Status: Sold
  • 440 Steiner
    Hayes Valley | Condominium
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • 350 Sanchez
    Eureka Valley/Dolore | Condominium
    03 Bedroom | 01 Bath
    Status: Sold
  • 3729 26th
    Noe Valley | 2 Units
    Status: Sold
  • 1702 Fell #3
    North Panhandle | Condominium
    02 Bedroom | 01 Bath | 01 Parking
    Status: Sold
  • 138 Langton
    South of Market | Condominium
    02 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • 126 Bridgeview
    Silver Terrace | Single-Family Homes
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • 2130 Harrison #22
    Inner Mission | Condominium
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • 1851 15th #1
    Mission Dolores | Condominium
    01 Bath | 01 Parking
    Status: Sold
  • 1333 Stevenson
    South of Market | Tenancy In Common
    01 Bedroom | 01 Bath
    Status: Sold
  • 1331 Stevenson
    South of Market | Tenancy In Common
    01 Bedroom | 01 Bath
    Status: Sold
  • 662 Mangels
    Sunnyside | Single-Family Homes
    02 Bedroom | 02 Bath | 02 Parking
    Status: Sold
  • 5800 3rd #1319
    Bayview | Condominium
    03 Bedroom | 03 Bath | 01 Parking
    Status: Sold
  • 1880 Bush
    Lower Pacific Height | Condominium
    02 Bedroom | 02 Bath
    Status: Sold
  • 21 Isis #201
    South of Market | Loft Condominium
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • 306 Caselli
    Eureka Valley/Dolore | Single-Family Homes
    02 Bedroom | 02 Bath | 03 Parking
    Status: Sold
  • 741 Natoma #3
    South of Market | Condominium
    01 Bedroom | 1.5 Bath | 01 Parking
    Status: Sold
  • 451 Anita
    Single-Family Homes
    04 Bedroom | 2.5 Bath | 02 Parking
    Status: Sold
  • 434 Hearst
    Sunnyside | Single-Family Homes
    03 Bedroom | 02 Bath | 01 Parking
    Status: Sold
  • 1800 Bryant #106
    Inner Mission | Loft Condominium
    01 Bedroom | 02 Bath | 01 Parking
    Status: Sold

Find Out What It Takes to Get a Loan These Days

Posted On: Tuesday, January 31, 2012 - 3:19pm
Tags: loan application loan documentation mortgage broker pre-approval letter | Topics: Buyers and Sellers

Before you even start your house hunting, you need a license! I liken the pre-approval letter from a qualified mortgage broker to a license to go house hunting. Without that piece of paper, you may think you know how much you can afford to pay for a home, but the banks may have a different idea of what you can qualify for.

SF Rent Board Announces Annual Rent Increase

Posted On: Tuesday, January 31, 2012 - 6:07am
Tags: annual rent increase landlords rent board rent-controlled properties | Topics: Laws and Regulations

Every year, the SF Rent Board calculates the amount landlords can increase rent on rent-controlled properties. Effective March 1, 2012 through February 28, 2013, the allowable annual increase amount is 1.9 percent.

Zephyr Real Estate Lists 230 Ritch Street Property

Posted On: Friday, January 27, 2012 - 8:30am
Tags: property ritch santos skolnick South Beach | Topics: Press Release

San Francisco, CA – January 26, 2012 – 230 Ritch Street, an architect’s dream home in the South Beach neighborhood, is now on the market and represented by Zephyr Real Estate. Designed by Santos Prescott and Associates under the direction of Adèle Naudé Santos, FAIA, it is a splendid amalgam of beauty and utility.

10 Steps to Successfully Buying a Home - Step 10: Celebrate!

Posted On: Tuesday, January 24, 2012 - 5:16am
Tags: close of escrow; recorded deed signing appointment title company tranfer funds | Topics: Buyers and Sellers

You've had your inspections and the loan has been approved. Now it's a countdown to the close and our final step, Close of Escrow.Step 10: Close Escrow - When all of the conditions of the purchase agreement have been met, you will sign your loan documents and closing papers.  You will deposit the balance of your down payment and closing costs to escrow and your lender will deposit the balance of the purchase price. 

10 Steps to Successfully Buying a Home - Step 9: Remove Contingencies

Posted On: Monday, January 23, 2012 - 5:46am
Tags: appraisal contingencies earnest money initial deposit inspections insurance removing contingencies | Topics: Buyers and Sellers

Your offer has been accepted for your dream home and you're in the escrow period, during which the lender processes your loan and you conduct your inspections of the house. Once the lender has approved your loan, the appraisal has come in at the price you paid, and the inspections have passed your test, it is time to remove the contingencies.

10 Steps to Successfully Buying a Home - Step 8: Open Escrow

Posted On: Friday, January 20, 2012 - 5:25am
Tags: appraisal contingencies escrow period inspections

Yes! Your offer for your dream home has been accepted by the seller and now it's time to start the escrow process.

San Francisco Market Report - December Results + Outlook

Posted On: Thursday, January 19, 2012 - 3:35pm
Tags: condos December housing report Market Focus single-family homes | Topics: Market Statistics

Below is the San Francisco Association’s Market Focus report for January 2012. The end of 2011 brought a decline in the number of homes for sale throughout the city, setting up a seller’s market with prices trending up. Stronger affordability conditions, a lower cost of owning versus renting, and declining foreclosures, continue to steer the San Francisco housing market in a positive direction.

A Great Way to Conserve Water - Route Your Laundry Water to Your Garden

Posted On: Thursday, January 19, 2012 - 5:35am
Tags: Garden graywater irrigation laundry to landscape program

Occasionally I read the inserts that come with my utility bills. Last month my water bill included information on a pilot program that uses 'graywater' from your washing machine to irrigate your garden.

10 Steps to Successfully Buying a Home - Step 7: Respond to the Seller

Posted On: Thursday, January 19, 2012 - 5:21am
Tags: accepted offer Counter Offer negotiating tips rejected offer

You've found your dream home and have submitted what you hope is a winning offer to the seller. The seller has three options – to accept your offer as is, reject it outright, or counter the price or any of the terms, such as length of contingencies. The next step is to respond to the seller's reply.

10 Steps to Successfully Buying a Home - Step 6: Presenting Your Offer

Posted On: Wednesday, January 18, 2012 - 5:11am
Tags: how to write an offer presenting your offer winning offer | Topics: Buyers and Sellers

Everyone wants a successful, stress-free home-buying purchase, one you can tell your family and friends about with a smile. Following the previous 5 steps and the next 4 steps will help ensure you meet your goal.You've found your dream home and have written what you hope to be a winning offer. The next step is to present it to the listing agent.


"Diane Hourany was the consummate professional from start to finish. Many sellers make the mistake of viewing the real estate professional primarily as a salesperson. Of course that's one aspect of the entire project. Diane started by assessing my expectations and came equipped to describe the quirks of the San Francisco real estate micro economy. Together we arrived at a goal and when it came time for the offers we did extraordinarily well. What made this experience a pleasure was Diane's "spot-on" handling of all details. This marketing campaign took place while I was mostly out of the Bay Area and at times even out of the US. She expertly applied every Internet trick to keep in contact. And when the offers came in, we exchanged Acrobat files. It was smooth as silk. The bonus is that she's pleasant and flexible. I would gladly work with Diane again!"
--Marc S


"Absolutely nothing could have been done to make this better. Diane was exceptional, informative, fun, and above all a true buyers' representative. She guided us through the process with her expertise and always kept us well informed of the progress and next steps required. She is someone that we will highly recommend to anyone!"
--Colin & Julian


"Diane was a joy to work with! She was very personable and really took the time to figure out what was important to us as first time home buyers. At the same time, she was extremely professional and tough on the external parties when she needed to be. Because she is so well connected, we were able to be the first people to view the unit in a building we had admired for some time. She also adds a personal touch to the extensive process that put us at ease even as we moved into our new home. Thanks, Diane!"
--Michelle C


"Diane made everything so easy! When we had to sell our condo because of a cross-country move, Diane took a huge load off our shoulders by finding stagers, coordinating them with painters, and bringing our condo on the market in such a beautiful condition (and at just the right price) that we had an abundance of offers, and sold over the initial asking price. We watched and marveled from 3,000 miles away as our condo was transformed, and Diane kept us abreast at key junctures through e-mail and phone calls. I kept forgetting that we were selling because it required so little work on our part. Diane is a consummate professional and a delightful person, and we're grateful for her skill and reliability. If you are looking for a Realtor who is easy to work with, values her personal relationship with her clients, and proceeds in all decisions with prudence and integrity, Diane is the right agent for you."
--Jane W


"Diane was exceptional in our process-so knowledgeable, professional, detail-oriented, a great negotiator and super nice to boot! Definitely exceeded my expectations!"
--Pamela & Kris H


"Diane is an exceptional realtor who is highly effective and service-oriented. Through her expert guidance, we were able to purchase our dream house in the midst of a competitive bidding situation, and sell our previous home for more than 20% over the asking price."
--Chris and Nancy D


"Diane is very thorough and professional and utilizes her profound experience to put your priorities first at all times. I would have no hesitation in recommending Diane to my friends or relatives."
--Ryan L, MD


"If you're looking for an agent in San Francisco and would like to work with someone who's not only professional and knowledgeable about the market, but also trustworthy, approachable and dedicated, Diane should definitely be on the top of your list!"
--Vivian T


"Diane’s first priority was not just to make a sale, but to make me happy as a customer, and to build a long term relationship. She did not only give me an advice, but actually worked hard to follow through on every detail. I am currently planning a new home purchase. Guess who I am hiring."
--Yasser D


"I highly recommend Diane for her professional skills and her personal touch – it’s a combination that’s hard to beat!"
--Günter W


"Diane came to me upon the recommendation of two friends who worked with her and liked her style and results. Diane sold my condo in the same manner and went the “extra mile” for me. I lived 3000 miles away from the condo and it was tenant occupied – Diane worked through all of these obstacles and many more with knowledge, humor and results. Her knowledge of the “business” and communication skills helped to sell my condo quickly and at my asking price. I’d definitely work with her again."
--Ron T


"In a world full of people willing to do almost anything for a buck, Diane deals with everyone involved in the sale and subsequent purchase of a home with honesty and respect. We recommend Diane without a shred of reservation."
--William S


"More than any realtor we had worked with previously, Diane provided us with the highest quality personal service in both the purchase and sale of our property. Our interaction with Diane didn't stop at the transactions' closings. Because we trust Diane to deliver this same service to others, we have recommended her to many friends."
--Liz H


"My entire experience was so stress-free, all because of Diane. Everything was handled so promptly, efficiently, professionally and accurately that I felt I had very little to do besides sign the papers. She kept me fully informed and was attentive and accessible, which added to my feelings of trust in her work. I have nothing but praise for Diane and cannot express my gratitude for all she's done for me and the way in which she's done it. Thanks to her, my purchase felt easy and seamless and I therefore had the opportunity to ensure that I was making the right decision."
--Laura E