San Francisco, CA – July 30, 2012 – Steve De La Peña has been named Zephyr Real Estates’ new Vice President of Strategic Services. De La Peña brings extensive career coaching and training expertise to the firm, and his focus will be business development and growth, both for agents in expanding their own business as well as for the company as a whole.
The San Francisco market has really kicked into high gear over the past three
months. Buyers are coming out of the woodwork, and to be honest, they’re
creating a sense of desperation from which sellers are seriously benefiting. A
variety of factors that you’ve undoubtedly read about in the media is
contributing to this sudden real estate boom—tech job sector growth,
astronomical rents, the Facebook IPO, rising consumer confidence.
Some things will never change. Buyers have always looked to real estate
to embrace the American Dream; they still want to have independence
from a landlord and to control their own destiny and living
environment. “Home” will always be a symbol of stability and comfort
and ownership will continue to be seen as a mark of success.
What makes the new buyer different is their access to information.
The recent upturn in Bay Area real estate activity has frequently been linked to something that’s been coined as the Facebook Effect. In anticipation of the public offering of Facebook stock (and continuing after its recent bumpy roll out) many have been talking about the tech millionaires and how they will be buying up all available real estate at exorbitantly high prices. Not so fast!
Less than a year after former Mayor Newsom sold his 4BR/3.5BA Ashbury Heights home at 1581 Masonic in an all-cash transaction for $2,750,000, the property is again up for sale.
San Francisco, CA – June 4, 2012 – Zephyr Real Estate continues its advance as the leader in cutting-edge marketing and technology with the launch of its new online agent resource center. This internal information repository is home to updates in sales, marketing, technology, real estate and tenant law, company news, and market trends. Agents are afforded a quick, effective and proficient means of managing clients, media, properties and information.
The tenancy-in-common (TIC) market in San Francisco may not be the
busiest it’s ever been. After all, condo prices have fallen since the
2005-2008 market heights, and most buyers would prefer to own their own
unit (vs an interest in a building, with fellow owners all on the same
title).But the TIC market is certainly not dead. A total of 120 TIC
interests have sold year to date, at an average of $598,422.
The holiday weekend is behind us, and that means many buyers will be either entering the home buying market, or may already be out there looking for their next home. If there's one key piece of advice I can give to all of you, it's that you should get fully preapproved for a loan before you start seriously searching for a property. Of course, it's a good idea to get your feet wet and go to some open houses to get a sense for pricing and value. But before you start making appointments to
Many homeowners who attempted to sell property in the 2009-2010 timeframe
weren’t successful. The MLS is littered with property histories showing
withdrawn or expired listings across those two years. This activity was mainly
due to the fact that buyers were sitting out the market and economy, loans were
a challenge to obtain, and sellers generally were looking for more money than
their homes were worth.
But the variables have certainly shifted this year in San Francisco. Cash
San Francisco, CA – May 7, 2012 – One of San
Francisco’s historic Painted Ladies has just been listed on the market. The
First Lady is now available for the first time in nearly 20 years. The iconic
home at 710 Steiner Street last sold in 1993 for $575,000. To mark the
occasion, Bonnie Spindler, Zephyr’s Victorian Specialist, is hosting a
champagne reception on Monday, May 14, from 5:30 to 7 p.m.