Diane Hourany's Blog

The New Buyer Profile and What It Means for Sellers

Posted On: Wednesday, July 11, 2012 - 2:33pm
Tags: Buyers and Sellers Marketing Trends | Topics: Buyers and Sellers

Some things will never change.  Buyers have always looked to real estate to embrace the American Dream; they still want to have independence from a landlord and to control their own destiny and living environment.  “Home” will always be a symbol of stability and comfort and ownership will continue to be seen as a mark of success. What makes the new buyer different is their access to information.

The “Facebook” Effect – Is It Real?

Posted On: Wednesday, June 13, 2012 - 5:10pm
Topics: Market Statistics

The recent upturn in Bay Area real estate activity has frequently been linked to something that’s been coined as the Facebook Effect. In anticipation of the public offering of Facebook stock (and continuing after its recent bumpy roll out) many have been talking about the tech millionaires and how they will be buying up all available real estate at exorbitantly high prices. Not so fast!

Who Sees the Appraisal Report?

Posted On: Sunday, June 10, 2012 - 4:04pm
Tags: appraisal contract home value | Topics: Buyers and Sellers

One of my buyers asked a question recently: "If we get the condo appraised and the value of the condo is higher than what we agree to, can the seller pull out and ask for a higher price? Or does it only work in our favor?"

Zephyr Real Estate Launches Online Agent Resource Center

Posted On: Monday, June 4, 2012 - 8:30am
Tags: agents client management professional development real estate resource center technology training | Topics: Press Release

San Francisco, CA – June 4, 2012 – Zephyr Real Estate continues its advance as the leader in cutting-edge marketing and technology with the launch of its new online agent resource center. This internal information repository is home to updates in sales, marketing, technology, real estate and tenant law, company news, and market trends. Agents are afforded a quick, effective and proficient means of managing clients, media, properties and information.

Champagne Reception at Zephyr Real Estate’s Newest “Painted Lady” Listing

Posted On: Friday, May 11, 2012 - 12:10pm
Topics: Press Release

San Francisco, CA – May 7, 2012 – One of San Francisco’s historic Painted Ladies has just been listed on the market. The First Lady is now available for the first time in nearly 20 years. The iconic home at 710 Steiner Street last sold in 1993 for $575,000. To mark the occasion, Bonnie Spindler, Zephyr’s Victorian Specialist, is hosting a champagne reception on Monday, May 14, from 5:30 to 7 p.m.

If You're Into Recycling, You'll Love These Two New Programs

Posted On: Friday, May 4, 2012 - 11:10am
Tags: BART Friends of the Urban Forest recycling San Francisco Food Bank Tiny Tickets | Topics: Community Information

For someone like me who would recycle dryer lint if I could, these two new programs may appeal to your inner green as much as they did mine.

Zephyr Real Estate Agent Danielle Lazier Earns Broker’s License

Posted On: Monday, April 23, 2012 - 8:30am
Tags: achiever agent broker Danielle Lazier producer property real estate successful | Topics: Press Release

San Francisco, CA – April 23, 2012 – Danielle Lazier, Zephyr Real Estate agent, just became a licensed real estate broker. California’s rigorous requirements for this achievement include a written examination just to apply for the licensure. A sterling record, current relevant experience and completion of multiple college-level courses are also part of the criteria. Only one in four members of the California Association of Realtors achieves this distinction. 

April 2012 Market Update

Posted On: Thursday, April 19, 2012 - 11:26am
Tags: housing inventory housing market | Topics: Market Statistics

Last month I discussed the low statistics for “Months Supply of Inventory” and the fact that buyer demand for property has increased dramatically.  This month I thought I would say a few words about WHY the supply of properties is so low. 

Presidio Parkway Closure

Posted On: Wednesday, April 11, 2012 - 3:36pm
Tags: construction presidio traffic

If you are a frequent traveler to or from Marin, you should know that there is a planned closure of one of the main thoroughfare on the weekend of April 27-30. Details can be found at www.presidioparkway.org. You can also subscribe to their email alerts to get updates on future closures. Happy travels!

Free Days at the California Academy of Sciences

Posted On: Tuesday, April 3, 2012 - 8:57am
Tags: California Academy of Sciences free day neighborhood fun | Topics: Community Information

Did you know that the wonderful exhibits at the California Academy of Sciences are free to neighborhoods on specific dates during the year? Check out the schedule below or click on the link above. The hours are 9:30-5pm. It's a great way to spend the day with the entire family!

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Diane Hourany

What makes me different from a “traditional agent” –most agents do business as if they will never see or hear from you again.


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