Diane Hourany's Blog

Zephyr Real Estate Hosts “Elevate Your Business” Workshop

Posted On: Monday, December 17, 2012 - 1:30pm
Tags: agents Heidi Sloss real estate Steve de la Pena workshop | Topics: Press Release

San Francisco, CA – December 17, 2012 – Zephyr Real Estate recently hosted a business-building workshop, “Elevate Your Business,” featuring guest speaker, Heidi Sloss. Sloss, author of the best-selling book, Fortune Is in the Follow-up®, is an acclaimed sales expert who teaches business owners, consultants and independent sales agents how to grow a thriving business in any economy.

Zephyr Real Estate Continues Sponsorship of Food and Toy Drives for the Holidays

Posted On: Monday, December 3, 2012 - 8:30am
Tags: donations food hope toys | Topics: Press Release

San Francisco, CA – December 3, 2012 – Zephyr Real Estate is once again collecting donations for the annual Food and Toy drives to benefit those who would otherwise not have a holiday celebration. As in prior years, the San Francisco Firefighters’ Toy Program and the San Francisco Food Bank are the recipients of the donations from all six offices in San Francisco. To find the nearest Zephyr office to drop off a donation, visit www.zephyrsf.com. Donations should be made by December 20 when the barrels will be collected and delivered to the respective organizations.

Zephyr Real Estate Presents Neighborhood Market Update Videos

Posted On: Monday, September 10, 2012 - 8:30am
Tags: Days on Market inventory Market selling prices technology tools | Topics: Press Release

San Francisco, CA – September 10, 2012 – Zephyr Real Estate continues setting the pace with marketing tools and technology in the San Francisco marketplace. Each month Zephyr produces 75 one-minute videos for neighborhoods and districts throughout San Francisco. These videos include up-to-the-minute statistics about active inventory, median listing and selling prices, average days on market, and number of units sold. These statistics compare changes both year-over-year as well as to the prior month. Zephyr is the only local real estate company to produce market data in this easily interpretable, consumer-friendly video format.

Have We Reached the Bottom Yet?

Posted On: Friday, August 17, 2012 - 1:43pm
Topics: Market Statistics

How do you know if the real estate market is on a consistent upward trajectory?There would be no need for economists (or palm readers for that matter) if the markets followed a perfectly smooth descent with an equally smooth return to prosperity.  The truth is that the only way to be sure that we’ve reached the turning point is to look backwards.

Zephyr Real Estate’s Noe Valley Office Goes Green

Posted On: Monday, August 13, 2012 - 8:30am
Tags: energy green profitable real estate sustainable | Topics: Press Release

San Francisco, CA – August 13, 2012 – The Noe Valley office of Zephyr Real Estate recently achieved San Francisco Green Business recognition. Noe Valley is the first of Zephyr’s six offices to accomplish this goal; the other branches are in the process of earning the distinction.

Zephyr Real Estate Launches Android App

Posted On: Monday, August 6, 2012 - 8:30am
Tags: agents Android app leader real estate tech | Topics: Press Release

San Francisco, CA – August 6, 2012 – Zephyr Real Estate just announced the debut of the Zephyr Real Estate search app for Android. Following on the heels of the iPhone app launch, Zephyr continues as the leader in technological acuity, customer service and agent support. The new app is now available at Amazon and Google.

Steve De La Peña Joins Zephyr Real Estate as Vice President of Strategic Services

Posted On: Monday, July 30, 2012 - 8:30am
Tags: agents coaching de la pena new hire strategic services professionalism training vice president | Topics: Press Release

San Francisco, CA – July 30, 2012 – Steve De La Peña has been named Zephyr Real Estates’ new Vice President of Strategic Services. De La Peña brings extensive career coaching and training expertise to the firm, and his focus will be business development and growth, both for agents in expanding their own business as well as for the company as a whole.

The Value of a Job Card

Posted On: Saturday, July 21, 2012 - 10:55am
Tags: DBI department of building inspection inspectors job card remodeling

If you're remodeling your home, or doing any construction that requires a permit from the San Francisco Building Department (just about everything except paint and wallpaper requires a permit), then you will be issued what is called a 'Job Card' (I capitalize it to emphasize its importance).

The New Buyer Profile and What It Means for Sellers

Posted On: Wednesday, July 11, 2012 - 2:33pm
Tags: Buyers and Sellers Marketing Trends | Topics: Buyers and Sellers

Some things will never change.  Buyers have always looked to real estate to embrace the American Dream; they still want to have independence from a landlord and to control their own destiny and living environment.  “Home” will always be a symbol of stability and comfort and ownership will continue to be seen as a mark of success. What makes the new buyer different is their access to information.

The “Facebook” Effect – Is It Real?

Posted On: Wednesday, June 13, 2012 - 5:10pm
Topics: Market Statistics

The recent upturn in Bay Area real estate activity has frequently been linked to something that’s been coined as the Facebook Effect. In anticipation of the public offering of Facebook stock (and continuing after its recent bumpy roll out) many have been talking about the tech millionaires and how they will be buying up all available real estate at exorbitantly high prices. Not so fast!

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Diane Hourany

What makes me different from a “traditional agent” –most agents do business as if they will never see or hear from you again.


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