Zephyr Real Estate to Host Luxury Home Marketing Course

Posted On: Tuesday, May 4, 2010 - 9:00am | Posted By: Melody Brown
Topics: Press Release | Tags: CLHMS, luxury marketing, luxury real estate, realtor designations, training courses

San Francisco, CA – May 4, 2010 – In an industry-leading move, Zephyr Real Estate will once again host the Certified Luxury Home Marketing Specialist (CLHMS) designation training offered by the Institute for Luxury Home Marketing on June 10 and 11 in San Francisco. This marks only the second time the course has been offered in San Francisco since the National Association of REALTORS (NAR) approved The Institute's training for credit toward the Certified Residential Specialist (CRS) designation. 

"This is an exciting opportunity for local agents focused on the luxury marketplace," said Randall Kostick, Chief Operating Officer of Zephyr Real Estate. "We anticipate strong participation from real estate professionals looking for ways to enhance their knowledge and services to best serve affluent buyers and sellers."

The CLHMS training is open to REALTORS from all brokerages in or outside of California. Courses offer information on luxury residential trends, demographics of high-end buyers and sellers, special competencies to best serve the high-end market, and exclusive research information on how to recognize and meet the needs of affluent consumers. The Institute's CLHMS designation is the only designation approved as the official luxury designation for a number of national and regional real estate brands.

"The training offered in this luxury course has been instrumental in the continuing success of our luxury brand, Zephyr Premiere Property," said Matthew Borland, Sales Manager and Partner at Zephyr. "A significant number of our agents attended the debut training in San Francisco that we hosted in 2008. Their success in the marketplace spawned our desire to host the course again."

"Our luxury home marketing training focuses on working with buyers and sellers in the top 10% of the residential market," said Laurie Moore-Moore, Founder of the Institute for Luxury Home Marketing, who will conduct the two-day training. "In today's real estate environment, it is more important than ever that real estate professionals understand how to effectively price, position, package and promote their luxury listings."

The Institute for Luxury Home Marketing (ILHM) is the premier training and research organization serving real estate professionals who work in the luxury home market internationally. For details and registration information about the upcoming training, see the course schedule on the ILHM site.
 
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with approximately $1 billion in annual gross sales in 2009 and a current roster of more than 200 full-time agents. Zephyr has six offices strategically located in San Francisco and serves a large customer base throughout the City. For information, visit www.zephyrsf.com.