Zephyr Real Estate Debuts Facebook Page

San Francisco, CA – July 2, 2010 – Zephyr Real Estate has again produced a cutting-edge presence, this time with its debut on Facebook, the leading social network website. Zephyr’s page exemplifies that company’s attention to its audience with easy-to-use access to the wealth of information on its website. From home searches to market statistics, viewers will find all the information necessary to make an informed home-buying decision.

Zephyr has partnered with Roost, a leading residential real estate search engine, to utilize the Roost Social Real Estate™ Toolkit, which is the first Facebook application to integrate a full, MLS-compliant property search.

Zephyr recently launched a fresh new website rich with useful, unique information as well as data that is often hard to find or difficult to decipher. This is all packaged in a user-friendly and easy-to-navigate website. Information abounds on the Zephyr Facebook page, as well as links to the Zephyr website for the full experience, including market trends, neighborhood profiles and a detailed school search. To see Zephyr’s Facebook page visit www.facebook.com/ZephyrRealEstate. The “Real Estate” tab will take visitors to an abundance of home-buying information.

“We took a measured approach to social networking to ensure that our presence was effective and exceptional, rather than rushing to be first,” said Randall Kostick, Chief Operating Officer, Zephyr Real Estate. “The Roost Social Real Estate™ Toolkit works seamlessly with our already dynamic website to make that happen,” he added.

Zephyr’s website offers in-depth coverage of the 89 neighborhoods of San Francisco, featuring market trends, profiles, videos, maps, homes available, open homes, demographics and school information. In addition, visitors have access to MLS information previously unavailable to the general public. Visitors who register have deeper access to MLS data, including searching for pending and sold properties, as well as many other beneficial features such as the ability to save searches, track their property’s value and get email alerts for new matches, price and status changes.

The Roost Social Real Estate™ Toolkit encourages engagement and maintenance of brand integrity for real estate companies seeking to expand their social media efforts.

“The fact that Zephyr [and others] have partnered with us is gratifying and signals a shift toward better utilizing social media within the real estate community,” said Alex Chang, Chief Executive Officer of Roost.

About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with approximately $1 billion in annual gross sales in 2009 and a current roster of more than 200 full-time agents. Zephyr has six offices strategically located in San Francisco and serves a large customer base throughout the City. For information, visit www.zephyrsf.com.