San Francisco, CA – January 7, 2013 – Zephyr Real Estate continues to lead the pack in marketing technology and data analysis by keeping agents well equipped and well informed. San Francisco’s largest independent real estate company has added yet another valuable asset to its collection of marketing tools. Now available to agents and clients alike is an online comparative market analysis (CMA) capability.
The online CMA can be created in mere minutes and functions as its own unique, password-protected website. Property information includes full descriptions and details from the Multiple Listing Service, as well as all photos of the property, making it easier for clients to have a firm grasp of the market competition. Dynamic mapping shows positions of all comparable properties in relation to the listing.
Agents have the ability to add custom content, including recent sales, a biography, client testimonials, a customized marketing plan, and much more. The information is stored, thus avoiding the need to repeatedly recreate the analyses, saving agents a tremendous amount of time. Pages and sections can be added or removed as needed, and an expiration date may be added in order to stay current in a rapidly-changing market.
Sellers may refer to the CMA after a listing appointment from anywhere they wish. The entire CMA is optimized for viewing on a tablet computer, such as the iPad, but also works beautifully and seamlessly from a desktop or laptop computer as well.
“Off-the-shelf products didn't address the dynamic aspects of the San Francisco marketplace. We envisioned a far more robust interface and content, so we spec'd, wrote, designed and developed this unique tool to address the specific needs of our agents and clients,” commented Melody Foster, Zephyr’s Director of Marketing and Web Development. “We are delighted by the enthusiastic response to this latest web tool and its efficacy for our community.”
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with $1 billion in gross sales in 2011 and a current roster of more than 200 full-time agents. In 2010, Zephyr launched its new website, which has earned three web design awards, including the prestigious WebAward for Outstanding Website from the Web Marketing Association. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who's Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit www.zephyrsf.com.