You know it when you see it: the place that speaks to you, the property that already feels like home. That's because your home is more than a place to live -- it's a reflection of who you are. And finding it takes more than tracking down listings. It requires the personalized approach of a realtor who takes the time to get to know you and your vision for your home.

Erik Reider brings to his work as a realtor not only a deep familiarity with the San Francisco real estate market but a passion for finding the ideal home to meet each client's particular needs. Using his broad knowledge of the city and its neighborhoods, Erik works with clients to zero in on the properties that most precisely match their needs and preferences, and the way they live.

Erik's personalized, relationship-oriented approach will get you to the house that's right for you. His professionalism and business savvy will make it work for you. "He sweats the details, so I don't have to," said a recent client whom Erik assisted in finding his dream-house. With firsthand experience buying, selling, and investing in real estate in San Francisco and New York, Erik helps his clients understand the trade-offs inherent in a complex market, and he facilitates the process so that his clients have a smooth, hassle-free experience.

Whether you are buying or selling a home, these essential skills will take the stress and guesswork out of an otherwise daunting task. Choosing a home is one of the most important decisions -- and biggest investments -- in life. The support of a knowledgeable and sensitive guide is key to a positive and comfortable outcome.

With an MBA from Georgetown University and several years' experience in marketing and finance at such prestigious firms as Chase Manhattan and Sotheby's, Erik has the business acumen needed to guide you through every stage of complex real estate transactions, from negotiations and inspections to financing. A longtime resident of San Francisco, Erik grew up in Scandinavia, where cultivating well-designed, dignified homes is a national pastime. This background gave Erik a passion for architecture, which he carries into his work and his life.